Push Notifications: A feature critical to keep an app alive

User’s frequent engagement with the app can be considered as a key factor in its success ratio. However, snatching user’s attention and making it as one of the most frequently used apps can be a hard task. At an average, a user uses only 1 out of 5 downloaded apps. If your content and app features are assisting to grab user’s attention, the effective way to make user’s most utilized app is by using push notifications.

Push notifications are the catalyst for app marketers to get back the former inactive users.

Using push notifications in apps can fetch diversified benefits with driving traffic; nevertheless, it is vital to use them as customer engagement and shouldn’t be annoying for the customer.

Push notifications notify users on upgraded information related to an app, even when the app is closed. It might be posts on social sites, new update availability or the unlocked levels of your favourite game.

Push notifications can be in form of a banner, alert, badge or a sound.

The vast customer base for most of the apps comprises of inactive users. Their interest on a single app will be lost due to the ocean of apps in the market. They might have downloaded your app, yet the frequency of its usage and replication doesn’t reckon your desired results. In these scenarios, push notifications will be handy for the developers to tap users with updated information, driving engagement and escalating involvement.

ESPN Score center is an example of an app, which has the best reviews from top-notches in the industry. It lets the user to customize their notifications in the most productive way by allowing them to bifurcate the time, when they need notifications and when it’s not required. This leads user to cultivate more likability on the app and will hold a professional respect towards it for not disturbing him.

Push notifications has a lot of pros tagged with it, one of them is that they provide constructive information on user behaviour through tracking of messages and the interaction devices, situations and platforms that generate the  engagement, information on how, why, where and when the app was used by the user. Addition to this invaluable information, push notifications also provide refined analytics with data on engagement, open rate time and delivery receipt.

Push notifications are well organized than emails and can be dealt with them quickly in terms of customer interface. They are user friendly and sum it to be an effective way of communicating your customers with simple and uncomplicated messages that delivers the essential information. For a developer, they are relatively easier to develop and cheaper than SMS. The valuable customer information provided by push notifications is highly directed and specific, which in-turn makes it an effective marketing strategy.

Unlike mobile websites, mobile apps have the potential qualities that can be seen in no other communication channels. It is because of the app developers and their codes that interact with functionality built into device hardware. The most effective attribute of mobile apps is the ability to deliver notifications that can be seen instantly and unlike other marketing messages, it is displayed on the user interface of customer’s smart phone. This makes the push notifications to be opened and read by 97% of app subscribers.

Push notifications are less interruptive than any other forms of customer engagement and can be utilized to draw more traffic to have a better conversion ratio. However, the relevancy must be given high priority, if not push notifications might be intrusive leading to negative perception on your budding app.

How Big Data Technologies Are Changing The World??

As per the reliable statistics, 7 billion searches are done on Google per day; 390 million Tweets a day; 35% of the world’s photograph stored on Facebook and so on and on. The two word terminology for all this data is “Big Data”.

The drive of sharing every small things and trying to get attention of others is increasing rapidly, is the main reason for the requirement of Big Data technologies. Blogging, uploading videos in YouTube etc., make a huge part of the web data. Increasing storage capacity and falling storage costs along with vast enhancements in data analysis have made Big Data available to a variety of new firms and industries.

Let us see the various sectors, where Big Data analytics have been accepted and has been the prime reason for the change.

Improving Business and Strategies

Big Data technologies are employed to understand customers, their behaviours and preferences. The main objective is to create predictive models. The availability of big data has made the telecom companies to predict their customer artifact in an efficient way. 

The vendors are able to optimize their stock based on the data generated from social media and online trends. The delivery route optimization in business processes has been well supported by Big Data technology. Finding a handy candidate for the respective position among the millions in a job search site comes with the support of Big Data technology. The optimization and better strategies that are yielding positive results are just another example for its immense efficiency.

Better health care

While operating a complicated case, the doctors needed experts beside them to handle it. Now, with the evolution of big data technologies, the digitization of records of the patients, the video recording and streaming on cloud at the same time of the operation of a patient helps us to educate other medical practitioners and students around the world.

By using Big Data, the American Society of Clinical Oncology is on a move to find the best possible treatment for cancer. All the observations of individual patients, the similar effects of treatment and medicine on numerous patients are recorded. To make all these data look simple and easily fetchable, Big Data technology is required.

Strong hold security

 Pindrop, a security firm, is using big data analysis to assist banks and other financial institutions to identify callers on the other end of the line and avoids the proxy issue.

Keyrole in R & D

The role of big data technologies in the field of scientific discoveries and innovations is inevitable. To maintain, analyse and process a heap and complex data and equations would have been very time consuming and laborious process, but the Big Data analytics made the job relatively simpler for the scientists. In the present, if we are able to notice the buzzing discoveries in various fields. It simply means that Big Data technologies are running as a background process.

Big data is presenting new opportunities for all the major domains, organizations and individuals. The use of Big Data will become an indispensable basis of competition and growth for the private sector. It will be like a shadow following you at every prospect of the life. When power goes off at your place and you use your smart phone torch light app, you are already enrolled in a DB and you are a part of BIG DATA.

Evolution of Marketing

Marketing – a word, which is the intersection of all the business terminologies, backing up the same meaning and motto of yielding better business.

There are different kinds of marketing. There will be a lot of analysis and analysers with the respective department. Everything has an update and so does the marketing department. The updates are in form of digital and social media marketing. 

Marketing can be beneficial only, when it is manipulated on the right platform. In the real case scenario of visiting work places, door-to-door, face-to-face marketing cannot be considered as marketing itself. It is rather treated as an inhumane behaviour of disturbing public at their relaxing time. 

This made the companies and industry to worry and they found a way to attract customers by advertising their products on television. Television consumes a lot of percentage of viewers, making it as one of the strongest platform for marketing the products.

Later came the era of internet, people slowly started shifting towards the internet more than TV. YouTube, Face book and many social sites made the people to have their eyes caught up with the screens of their computers and smart phones.

People started using social sites more than anything. The addiction is so bad that, even TV and movies are failing to keep people away from mobiles. If there is a single boring shot, user will update a status on his social site with hash tags to increase the humiliation for the makers. When social sites are dominating human’s life, then, one should undoubtedly accept it as the best platform to launch your products, market it and gain a revenue par above your expectations.

Technology is getting better and better and people’s laziness is directly proportional to that. There was a day, where we read all the text in a brochure. Not anymore; we won’t make an effort to read all the textual content. So called readers are decreasing in numbers. A pile of textual content can result in making the reader to switch into another page.

During this kind of scenario, the need of graphics makes it priority crystal clear. If your competent is marketing on a same platform using textual content, you can have upper hand only, if you have a graphic design representing your company, services and products.

A design gives out an impression on your company. It gives the feel of better brand with a better logo. It is very important to gain the trust of people. If you are a very good service provider, you have better products and better team, but you failed to impact people with good designs… You possibly ruined your business. A bad design may not only fail to seize people’s attention, it may also lead them to have a negative impression on your firm.

Once again, these designs are more suitable on social sites. All the literates have a social site account now and the tendency of jumping into those sites are more often. Most of the people will be in state of using FB every min. You have to showcase yourself, where the people are more. The show is running on the social sites now. So, designs are likely to drive better business through social media platforms.

Today, 76% of the businesses have been using social sites as their marketing platform. Retailers have seen 133% increase in their income from social media marketing. Social sites are the new marketing corridors that will take you to your destination of better business.